About AutoMagic


Since 1960

Close to 50 years, Auto Wax Company (AWC) has supplied the automotive aftermarket with consistent, premium quality products. AWC manufactures and distributes over 100 professional products under the Auto Magic® trademark. AWC is owned by Illinois Tool Works Inc. (11W), a fortune 200 diversified manufacturing company with more than 90 years of history. AWC is focused on creating value-added products and innovative customer solutions. With respect for the environment, AWC employees and distributors seek to provide the finest products for the reconditioning industry, and build strong relationships with their customers.



Worldwide Distribution

Nearly 150 warehouse distributors sell Auto Magic® products to reconditioning professionals throughout the United States, Canada, Mexico, the Middle East, Europe, and Asia. Contact your local Auto Magic® distributor by calling toll free 1.800.826.0828 or visiting us online at



Quality Excellence


Our laboratory and Quality Assurance Department is a group of highly qualified personnel who follow a systematic approach to testing and developing AWC products.
Quality assurance is thoroughly checked and rechecked continuously from raw materials to final product. The Quality Assurance Department operates and is certified under the same guidelines set by the American Society for Quality.




AWC maintains a staff of reconditioning experts who travel the world conducting customized end-user seminars for dealer groups, auctions, distributors, and automotive manufacturers.
Auto Magic® has one of the most innovative car care training web sites in the industry. Learn how to properly use products, see demonstration movies, tips, Q&A and more. Visit today.



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